When Ada Masotti founded La Perla in 1954, it was virtually unheard of for a brand to be created and managed by a woman. That didn't deter her from following her dream: to create internationally successful lingerie designs by listening to other women's dreams for comfort, beauty and quality. La Perla has helped women feel their most beautiful, confident selves ever since.
We wanted to honor Ada's craftsmanship and dedication to inspiring feminine confidence, so creating luxury fragrance, bodycare and makeup collections was a natural progression. By listening to the desires and concerns of today's women, we not only celebrate Ada's exquisite creations, but also her innovative, pioneering spirit. She was dedicated to reflecting changing visions of femininity, and so are we. That’s why our beautiful products are as ethical as they are luxurious.
By listening to the desires and concerns of today's women, we not only celebrate Ada's exquisite creations, but also her innovative, pioneering spirit.
We are proud to say we are a diverse company. We don't discriminate, and that includes gender. But there is no doubt that we are still, at heart, proudly feminine. Like Ada, we place great importance on women's experience. After all, without living as a woman and understanding her desires, how could Ada know what a woman is looking for in lingerie? We believe the same philosophy applies to La Perla Beauty. Just as La Perla lingerie has always responded to women's evolving needs, we will continue to reflect the desires and wishes of women everywhere. We aim to bring the same thoughtfulness, attention to detail and relevant innovation to beauty, with our efforts to provide clean formulas and sustainable packaging.
We are proud to be built on this heritage of beautiful creations made by women, for women. That's why we'd love for you to meet some of the women on our team.
Our commitment to supporting women extends beyond our La Perla Beauty team. We really must recognize and thank everyone who has helped to bring La Perla Beauty to life, from the artists, designers and perfumers to the media experts. So many beautiful people, mostly women, brought their talents and experience to collaborate with passion, laughter and inspiration from you. We will continue to listen, making our products fit your evolving needs and desires